Advocating for the restoration and preservation of our beautiful beaches

Measure BB — Beach Protection, Restoration,

and Clean Ocean Ballot Initiative

  • The initiative would add 0.5% to our sales tax (increase sales tax from 7.75% to 8.25%)

    (Note there is no sales tax on groceries or medicines)

  • Would generate approximately $6,750,000 annually, specifically for beach related projects in San Clemente.. Funds may only be used for beach related projects

  • At least 25% of the tax will be paid by visitors and tourists

  • Would provide a baseline to fund sand projects, while county, state and federal governments must contribute their fair share

  • Would enable San Clemente to pay our share ($10 million) of the Federal sand project of 251,000 cubic yards every 6 years. If we don’t come up with this money, the program will stop

  • Results of a recent community survey re the tax: about 66% supported it, and it needs 67% of the vote to pass

Sand replenishment is more than just a maintenance project—it’s a fight to preserve the heart and soul of San Clemente. By restoring our beaches, we’re not just protecting the coastline; we’re safeguarding quality of life, home values, and the future of our city for future generations to enjoy.

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SOB-SC STRONGLY URGES: VOTE YES ON BB

  • San Clemente’s future is in our hands. This is our moment to act, to rise up and make a difference. Measure BB is our chance to restore our beloved beaches, protect our coastline, and preserve the beauty that makes San Clemente so special.

  • We need a 66⅔% majority to pass Measure BB, and every single vote counts.

  • If you love San Clemente, now is the time to show it. Your vote is crucial to securing the funds needed to revitalize our beaches and support our community.

We are actively seeking volunteers to help in our work

Save Our Beaches San Clemente engages primarily in advocacy for practical, cost-effective, nature-based solutions to restore our beaches.

Our leaders include community organizers who work on understanding the local stakeholders’ needs and desires for their local problems; coastal scientists who are working on identifying solutions and developing conceptual designs; and government liaisons working to obtain funding for feasibility studies and implementation of those ideas.

If you would like to help, please let us know via our contact page.